Founded by The Chedi Luštica Bay, the Adriatic Green Hub was created from a shared need to make sustainable hospitality the norm, with the understanding that meaningful change depends on collaboration across sectors, not just one part of it.
Milica Jankovic, Director of Sustainability
To partner with hotels across Montenegro and the greater Balkan region, helping them adopt sustainable practices collaboratively and achieve measurable environmental, social, and economic outcomes with ease.
We envision a hospitality industry in the region where sustainability is standard, and businesses are supported across sectors to make responsible practices the natural and simplest choice.

Director of Sustainability

ESG Specialist

Marketing Manager

Platform Content Manager

Through our partnership with OceanR, 3753 plastic bottles were removed from the Mediterranean Sea, which was then transformed into our new team uniforms.

Giving guests an opportunity to donate without ever leaving their rooms. Items placed in The Giving Bag are donated to Red Cross Montenegro.

In 2023, we made a splash for sustainability by switching to a reusable glass bottle refilling system, eliminating the purchase of 75,222 single-use plastic water bottles used in the previous year, and which continues to prevent their purchase moving forward

We offer welcome amenities that are locally produced.

The Chedi Luštica Bay hotel collaborates with artist Milena Živković to repaint old paintings into new stunning sea-themed artworks displayed throughout the hotel.

Boka Nova gave approximately 5000 used wine bottles a second life: sanitized and donated to local wine producers. Partnering with Zeleni Talas, we expanded to collect all glass waste.

The Chedi Soap, made from recycled leftover soap bars which reduced waste from the small single use soap.







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